Splash Corporation-Strategy Formulation

1340 words 6 pages
Julie Dimayuga Gabriel Manasan Spandan Mahanta

CORPORATE CAUSE: We shall uplift the pride and economic well-being of the societies we serve.
Splash is a world-class company that is committed to making accessible, innovative, high-quality and value personal care products for everyone.
We are a marketing company in the beauty, personal and healthcare industries where we shall be known for strong brand management of pioneering, high-quality and innovative products derived from extensive research, to improve the well-being of our consumers. We shall do this through: Leading edge trade and consumer marketing systems. Pursuit of excellence in all other business systems. We shall be generous in sharing the rewards with our employees,
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IFE Matrix Key Internal Factors Weight Strength Market Research Product Research & Development Product Diversity Product Efficacy and Reliability Reach Brand Loyalty Value for Money 0.15 0.1 0.05 0.1 0.07 0.1 0.06 4 4 3 4 4 4 3 0.6 0.4 0.15 0.4 0.28 0.4 0.18 Rating Weighted Score

Splash Corp. IFE Matrix Key Internal Factors Weight Weakness Brand Loyalty Outside the Philippines Market Knowledge Outside the Philippines Low Advertising Budget Neutraceuticals are seen as "folkloric" Total 0.11 0.1 0.1 0.06 1 2 2 2 2 0.22 0.2 0.2 0.12 3.15 Rating Weighted Score

Weight The weight assigned to a given factor indicates the relative importance of the factor. Zero means not important. One indicates very important. Rating Major weakness is represented by 1.0 Minor weakness is represented by 2.0 Minor strength represented by 3.0 Major Strength represented by 4.0

Splash Corp. EFE Matrix Key External Factors Weight Opportunities Asian Markets Metrosexual Market Western Market Health and Wellness Trend Middle East Market (OFWs) Hair Care Products 0.3 0.03 0.1 0.02 0.1 0.2 3 4 2 4 4 3 0.9 0.12 0.2 0.08 0.4 0.6 Rating Weighted Score

Splash Corp. EFE Matrix Key External Factors Weight Threats Multi-National Companies Private


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