Mktg 522 Marketing Plan

2117 words 9 pages
| Pepper Lunch: Marketing Plan | Final Draft | | 8/25/2012 |

|

1.0 Executive Summary

Pepper Lunch is an affordable DIY fast food steakhouse with more than 200 outlets in Japan and

other Asian countries as wells as in Australia. Pepper Lunch promises a dynamic and fresh

culinary experience for everyone by presenting the novel concept of a sizzling steak. Pepper

Lunch is the new wave of fast food style. Our original iron dish and technology of heating

is sure to generate a revolution in the fast food business in the USA. We are able to provide a

searing steak as fast food items only with this technique. The revolutionary concept is that

although it is fast food, customers can cook their meal
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Pepper Lunch much change their menu as per customer demands and market needs. In addition, Pepper Lunch must ensure total customer satisfaction. If these keys to success are achieved, it will surely become a profitable, sustainable franchise in the USA.

2.6 Critical Issues

As a brand new franchise establishing itself in the USA, they will face challenges when it comes

to recognizing customer tastes and needs. Also, dealing with the FDA which is the toughest here

in the USA, will be quite challenging. Because the food is served on a hot plate, Pepper Lunch

will have to come up with way to ensure their customer safety when serving food to them.

3.0 Marketing Strategy

The marketing strategy will be to develop brand awareness, and establish a customer base in the US market. Use the original iron dish and technology of heating to generate a revolution in the fast food business. The revolutionary concept is that although it is fast food, customers can cook their meal by themselves.
3.1 Mission
Pepper Lunch’s mission is to bring the piping hot goodness of fresh meat and vegetables to all who appreciate fine quality

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