Lululemon Case Study
FEBURARY 9, 2013
Question # 1
Strengths: niche market leader, product technology, customer focused, quality, innovation, brand, corporate social responsibility, and sustainability
Weaknesses: perceived female focus, Local centricity, price point, inventory, perceived as yoga only, distribution, and access to stores
Opportunities: Product diversification, line expansion, accessories, leveraging perceived expertise, category leader, and expert
Threats: Buyout, fad potential, low barriers to entry, competition, global economic state, and unfavourable exchange
Political: childhood obesity, costs on healthcare, tax incentives for extra-curricular programs, healthier lifestyles and thinking, and …show more content…
They are rare because of the and tactics to community engagement. Competitors characteristically take on traditional sales and marketing procedures to distinguish the product because resources are costly to imitate due to lululemon’s unique culture and distinctive store environment with a brand name that has been established over time.
In order for Lululemon to sustain its dominating position, these resources have to be well organized when choosing and implementing their strategies.
Question # 4
To preserve its prevailing position Lululemon