History of Nike and Ecommerce
Nike is a major publicly traded sportswear and equipment supplier based in the United States. Nike, originally known as “Blue Ribbon Sports” was founded by University of Oregon track and field coach Bill Bowerman and student athlete Philip Knight in January of 1964. Blue Ribbon Sports was operated out of Knight’s automobile trunk, as a distributor for Japanese shoe make Onitsuka Tiger. Three years later in 1967, Blue Ribbon Sports opened up its first retail store in Santa Monica, California. In 1971, Blue Ribbon Sports and Onitsuka Tiger’s relationship was coming to a closure. BRS was ready to launch its own line of footwear, which would call attention to the newly designed Swoosh. The swoosh was first …show more content…
Today, Nike ranks 48th best in the Internet Retailer Top 500 Guide. CEO Mark Parker recently told Wall Street analysts that Nike has now grown its e-commerce business for 15 consecutive quarters. “Our Nike direct-to-consumer businesses grew double-digits, including strong comparable-store growth and the 15th consecutive quarter of double-digit sales growth online,” Parker said on Nike’s second quarter fiscal 2011 earnings call. “Our performance in the second quarter is not just about the last three months. It’s about the last three years and the steps we’ve taken to grow the market worldwide, creating strong momentum around the brand even in uncertain times (E-Commerce Sprints Ahead at Nike).” Parker also said Nike anticipates strong growth online for the foreseeable future. “We’ve seen great momentum online over the last couples of years and I truly believe we are seeing just the tip of the iceberg of what we can achieve,” Parker told analysts.
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