History of Nike and Ecommerce
Nike is a major publicly traded sportswear and equipment supplier based in the United States. Nike, originally known as “Blue Ribbon Sports” was founded by University of Oregon track and field coach Bill Bowerman and student athlete Philip Knight in January of 1964. Blue Ribbon Sports was operated out of Knight’s automobile trunk, as a distributor for Japanese shoe make Onitsuka Tiger. Three years later in 1967, Blue Ribbon Sports opened up its first retail store in Santa Monica, California. In 1971, Blue Ribbon Sports and Onitsuka Tiger’s relationship was coming to a closure. BRS was ready to launch its own line of footwear, which would call attention to the newly designed Swoosh. The swoosh was first …show more content…
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