Helvetica: Typography and 20th Century

2102 words 9 pages
Name: Shane Crudden 2A
Module: Design Theory
Title: 20th Century Visual Communication
Date of submission: 13/12/10
Word Count: 1939

Typography: Helvetica.
“The 20th century was a time of social, cultural and technological revolution and change. Inevitably this had an effect on visual communication of the time.” One of the key factors in typography that I believe to be central to the development and progression of visual communication in the 20th century is the typeface Helvetica.
“The Helvetica typeface is one of the most ubiquitous design classics of all time in 2007 it was their 50th anniversary.” “Eduard Hoffman and Max Miedinger a feculence designer who had been an employee of the Hass type family in Munchenstein in Switzerland, was
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Stairs of 1930 and Girl with a Leica 1934 are undoubtedly among the most famous photographs of this kind.”

Rodchenko’s Girl with Leica (see Fig 2) depicts his interest in line. The shadow in the photograph makes a linear grid effect which is common is his photos. Because of this your eye leads to the women and makes your imagination think. What’s the girl looking at? What’s she waiting for?, where is she?, and what is creating this effect?. There is a definite contrast between light and dark which was also one of Rodchenko’s approaches towards photography. The shadow in this photograph creates a linear grid, which was common in his work. He integrated elements such as stairs, buildings, and overhead wires that created constructivist linear structures. This is not a straight forward picture; the camera manipulates the composition. The subject does not control the photograph, the camera does. There is a definite contrast between light and dark, which was also one of Rodchenko’s approaches towards photography.
Typography: The Macintosh
“The 20th century was a time of social, cultural and technological revolution and change. Inevitably this had an effect on visual communication of the time.” One of the key factors in typography that I believe to be central to the development and progression of visual communication in the 20th century is the Macintosh. The Macintosh would change the world of design and typography. “...People were going to

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