Green Mountain Coffee Roaster, Inc Export Project

2241 words 9 pages
Green Mountain Coffee roaster, Inc | Export Project | | |

BUS 580

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Student name: Dongjie Zhang

Catalog

Chapter 1. The analysis of necessity and feasibility - 2 -
1.1 Background & product - 2 -
1.2 Necessity - 2 -
1.3 Feasibility - 3 -
Chapter 2. Why chose China? - 5 -
2.1 Legal system & government position - 5 -
2.2 Banking system - 6 -
2.3 Trade environment - 7 -
Chapter 3. Business plan - 8 -
3.1 Location - 8 -
3.2 Mode of entry - 8 -
3.3 Strategic alliances - 8 -
Chapter 4. SWOT analysis - 9 -
4.1 Superiority - 9 -
4.2 Weakness - 9 -
4.3 Opportunities - 10 -
4.4 Threats - 11 -
References - 12 -

Chapter 1. The analysis of necessity and feasibility 1.1 Background &
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Chinese bureaucracies have sometimes been accused of selectively applying regulations. China has many strict rules that are usually ignored in practice until a person or entity falls out of official favor. Governmental authorities can wield their discretionary power to “crack down” on foreign or disfavored investors or make special demands on such investor simply by threatening to wield such power.
Many international managers have misunderstood of china legal environment. Most of them consider that the strict rule in china may infer a risk of legal system. However, with China’s entry into the WTO, China’s opening to foreign company increase quickly. Foreign-invested enterprises and foreign enterprises tax law was enacted in 1999. Foreign company would got more preference than before. In additional, running a Chinese-foreign Equity Joint Ventures company will have more benefit and easily to have a support from local government. Make a Conclusion that the modern China legal system is a relatively liberal environment. There are a lot of experience can learn from foreign company enter china market, like Coca-cola, Apple, Microsoft etc.

2.2 Banking system
Through years of reform efforts, China has developed a banking system consisting mainly of the wholly state-owned commercial banks and joint-equity commercial banks under the supervision of the central bank. As of the end of 2000,

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