Functional Leval Strategy for Toyota

2945 words 12 pages
Table of Contents”

Name of the Points Page Number Executive Summary
Chapter-01 Introduction:
1.1 Origin of the Study
1.2 Objective of the Study
1.3 Methodology of the Study
1.4 Limitation of the Study 01-02
Chapter-02 About Strategic Management & Functional level strategy 03
Chapter-03 Topic of the Term Paper:
Functional Level Strategy of Toyota Corporation 04-08
Chapter-04 Problems & Solutions 09
Chapter-05 Findings & Analysis 10-11
Chapter-06 Conclusion 12 References I Appendix II-III

Executive Summary

In every organization strategic management has a direct impact on its business. Strategic Management helps to attain superior performance and competitive advantage for an organization. Through competitive
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Toyota owns and operates Toyota, Lexus, Scion, has a majority shareholding in Daihatsu Motors, and has minority shareholdings in Fuji Heavy Industries, Isuzu Motors, and the engine, motor cycle and marine craft manufacturer Yamaha Motors. The company includes 522 subsidiaries. Toyota plans to produce 9.51 and sell 9.36 million vehicles overall in 2007. It plans to produce 9.95 and sell 9.85 million vehicles in 2008 setting an industry record if it happens.
By January 8 ,2008, the company will drop "Motor" from its corporate name and call itself simply "Toyota Corporation". Toyota will change the Japanese writing of its brand name from Katakana to Kanji and "Corporation" will move from the end to the beginning.
Toyota today:
Toyota has grown to a large multinational corporation from where it started and expanded to different worldwide markets and countries by becoming the largest seller of cars in the beginning of 2007, the most profitable automaker ($11 billion in 2006) along with increasing sales in, among other countries, the United States. The world headquarters of Toyota are located in its home country in Toyota, Aichi, Japan. Its subsidiary, Toyota Financial Services sells financing and participates in other lines of business. Toyota brands include Scion and Lexus and the corporation is part of the Toyota Group. Toyota also owns majority stakes in Daihatsu and Hino, and 8.7% of Fuji Heavy Industries, which