Firewire Surfboards

918 words 4 pages
Firewire Surfboards

Firewire Surfboards

Firewire Surfboards Firewire Surfboards was launched in 2005 by a group of friends who wanted to create surfboards for just anyone that wanted to go out and enjoy the waves. The claim is that the Firewire surfboards are lighter, stronger, and more flexible than the based competition’s surfboards. In order to keep up with the competition Firewire decided to start making custom surfboards instead of just their usual off-the-rack sizes. Along with making custom surfboards Firewire is doing other things in order to stay ahead of their competition. Channel Islands and Lost Surfboards are Firewires two major competitors. Channel Islands surfboards not only cost more but the
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Surfers or anyone that wants to learn to surf, all want to be able to ride a wave, therefore lighter more dynamic surfboards allow them to do this.
One major challenge that they might face, is that people may not want to try the new improved surf boards. Some people like to stick with what they know and are comfortable with. The challenge here would be to try to get them to at least try out their surfboards. If their boards sell well, than another challenge they may face would be trying to keep up with demand. One recommendation I would give to Mark Price is to use the forecasting process to help the future of their company. He needs to be able to identify potential buyers and estimate the demand that may come from these potential buyers. Keeping up with demand can make or break a company. If Mark and his company can keep up with the demand that new and returning customers are giving, than the company should do great and continue to flourish. “Firewire Surfboards has blazed a bold new trail in surfing” (Longnecker, Petty, Palich, & Moore, 2010). With this company’s determination to create surfboards that are lighter, stronger and more dynamic, they should go far. Unless the company slacks off and does not keep up with demand or keep up with what is going on within their industry, nothing will stop them from becoming the top selling surfboard company. Anyone of us could be potential surfboard

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