Final Report Team 316 F

3220 words 13 pages
Executive summary
“We visualise and develop creative educational tools that provoke inspirational activity and bring positive recurring stimuli for children in their learning process and creative play. We believe on the power of creative education.” – Innospark
Our team has chosen Innospark, Lithuania, which is actually a new company who produces educational toys for young children. Education is very important aspect of each persons life, especially in this century, so having the children start their educational journey in the early age is very important. Growing bigger, becoming a competitor on the Lithuanian market, Innospark decides to go outside the local market and take a chance on different European markets. Us being able to
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From consumer point of view, Innospark will have to make sure that it offers products of the highest quality at a competitive price in Poland. If it becomes successful as an exporter, chances are highly likely that the educational toys will have increased acceptance in Poland as well due to Innospark’s heightened efficiency and focus on product quality.
Lastly, Innospark also stands to gain from the export activities by a potential gain of knowledge. The myriad experiences and gain of information on new technologies, marketing ideas and product line extension that it will have in Poland can help Innospark to improve and grow not only its export business, but also the domestic business.

3. Entry mode
As both countries (Lithuania and Poland) are part of EU, trade barriers are minimal. With reference to this information two the most attractive ways for “Innospark” to entry the new market has been selected:
Indirect exports
Direct exports

Criteria
Indirect exports
Direct exports
Implementation
Find an export agent or freight forwarder from Poland, which could handle exporting and would be responsible for coordinating, could be a good choice, as local employees know their home market (customer’s needs, ways to attract them) better.
Directly export products to customers (could be wholesalers or individual consumers) which are interested in purchasing them, without any

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