Corporate Level Strategies

3217 words 13 pages
Corporate Level Strategies
Kinds of Grand Strategies: * Stability Strategies * Growth Strategies * Retrenchment Strategies * Combination Strategies
Stability Strategies
The basic approach is ‘maintain present course: steady as it goes.’
In an effective stability strategy, companies will concentrate their resources where the company presently has or can rapidly develop a meaningful competitive advantage in the narrowest possible product-market scope consistent with the firm’s resources and market requirement's
Types of Stability Strategies * No change strategy: * Firms adopting this strategy maintain the same level of operations * Small business firms desire satisfactory level of operations rather than growth
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* Solidaire India Ltd. is a prominent manufacturer of TVs and has a sizeable presence in the market in southern India. It started with the name of Hi Beam Electronics Ltd. in 1974. Subsequently, this unit was merged with two other units to form a consortium called TriStar Electronics. In 1978, the brand name Solidaire was adopted. In this manner the growth strategy of the company started with Horizontal Integration. * Takeover of Neyveli Ceramics and Refractories Ltd. (Neycer) by Spartek Ceramics India Ltd. in the early 1990s. Both the companies were in sanitary ware and tile production. By acquiring Neycer, Spartek became the largest ceramic tile manufacturer in the country. * Expansion through Diversification: * Diversification is the process of entry into a business which is new to an organization either marketwise or technology wise or both. * Diversification may involve internal or external, related or unrelated, horizontal or vertical, and active or passive dimensions------ either singly or collectively. * Eg.: “Kesoram Cotton Mills” into textiles, cellophane paper, firebricks, cast-iron pipes, and cement. * “ITC Ltd.” (a cigarette major) into hotel, paper and packaging; edible oils,etc. * Concentric Diversification * Conglomerate Diversification
Concentric Diversification
When an organization takes up an activity in such a manner that it is related to the existing business definition

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