8062 words 33 pages


Teaching Note

Oliver’s Markets*
In September 2005, Oliver’s Markets (Oliver’s) consisted of two supermarkets in Northern California, doing a combined $40 million in business. Oliver’s was completing the remodel of its original store when its top management team, Steven Maass (owner) and Tom Scott (general manager), saw the opportunity to bid on two local stores being sold by Kroger’s, a major national supermarket retail chain. Maass and Scott had ten days to decide if they wanted to bid on one, both, or neither of the locations (extensive demographic data for Oliver’s existing locations and for the proposed sites are provided).
In reaching a decision on whether or not to purchase and retrofit the new site(s), Maass and
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As indicated above, you may want to consider assigning the Whole Foods Market case early in the couse and then use the
Oliver’s Market case as an oral team presentation or written case assignment toward the end of the course.
A good assignment question is as follows:

Case 2 | Oliver's Markets

Steven Maass, founder and CEO of Oliver’s Markets has employed you as a