Case 10 Nascar's Racing Teams
Case Summary In 1998, the NASCAR was 50th anniversary and vary famous at that time. NASCAR is all about racing car, and had become a marketing powerhouse, with races, merchandise, collectible, apparel, gift, accessories, toys and co-marketing tie-ins with Coca Cola which was the huge promotion of the soft drink company had done. As organized sport, NASCAR is unique in that, its drivers are treated like independent constructors rather than employee. As a driver of a successful race car, Gordon represents the most vision able part of an incredibly complex team of individual, to build the winning team you need tree majors-people, equipment and money. Jeff Gordon-Racing Sensation is the winner on the Winston Cup …show more content…
Not everyone was convinced that Mr. Perot could provide the same type of spectacular returns that he did in his EDS heyday. He stepped aside as Perot Systems' chief, networked personal computers were just beginning to spread. Ross Perot, Jr. brought a different leadership style into Perot Systems. He is an adventure-oriented individual, as evidenced by the fact that he was the first person to fly around the world in a helicopter. He formulated and established the following statement of values. All associates operate in an honest and ethical manner with consistently high standards of integrity in all relationships with clients, governments, the general public and each other.
Review Questions Q: 1. Compare Mr. Meyerson's leadership style versus Mr. Perot's based on the Michigan and Ohio State behavioral theories of leadership A: Considerate and initiating structure leadership styles are the theories of Ohio. The University of Michigan theories is on the topic of classified leaders behaviors as being production or employee-centered. The employee's welfare is the primary concern of leaders in considerate theories. An achieving goals is the primary concern of leaders with initiating-structure and production-centered theories. According the behavioral theories of leadership, Michigan behavioral