Brannigan Foods

2496 words 10 pages
BRANNINGAN FOOD’S
DECLINING SOUPS DIVISION

Table of Contents








Executive Summary …Slide
3
Hypothesis …Slide 4
Evidence …Slide 5
Background …Slide 6
Market Report …Slide 7-9



Tipha …Slide 23-25
 Mackey …Slide 2628
 Chung …Slide 2931
 Pugh …Slide 32-34


Analysis of the situation…Slide 1021


Current Market Position …Slide 10-12



Competitive Analysis …Slide 1317



SWOT …Slide 18-19
Financial Analysis …Slide 20
Management …Slide 20
Operational …Slide 21
Ethical …Slide 21






Proposed Solutions …Slide 2234



Recommendations …Slide
35-43




Marketing Mix …Slide 41-43

Exhibits …Slide 44-47

Executive Summary




Brannigan Food’s Soup Division is struggling
with multiple issues: declining sales volume
…show more content…
Do they try to satisfy all trends within the
changing environment or focus in on one or
two that they can successfully bring to
market and grow?
Can the company sustain market share with
its RTE and Condensed RTE? any decline in
this category could be significant
How do they move question mark categories
to Stars?
Should they abandon/divest in other units
that are not growing and costing money?
How quickly can decisions be made to bring
new products to market (given the quick
pace of the environment)?

Legal and Ethical Concerns
OPERATIONAL
CONSIDERATIONS






Can costs be reduced
by investing in
manufacturing facilities
How might new lines
decrease cost of
production rather than
increase it?
Are the factories being
used to their full
potential

LEGAL AND ETHICAL
CONCERNS

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