BRANNINGAN FOOD’S
DECLINING SOUPS DIVISION

Table of Contents
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Executive Summary …Slide
3
Hypothesis …Slide 4
Evidence …Slide 5
Background …Slide 6
Market Report …Slide 7-9

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Tipha …Slide 23-25
 Mackey …Slide 2628
 Chung …Slide 2931
 Pugh …Slide 32-34
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Analysis of the situation…Slide 1021
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Current Market Position …Slide 10-12

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Competitive Analysis …Slide 1317

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SWOT …Slide 18-19
Financial Analysis …Slide 20
Management …Slide 20
Operational …Slide 21
Ethical …Slide 21

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Proposed Solutions …Slide 2234

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Recommendations …Slide
35-43
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Marketing Mix …Slide 41-43

Exhibits …Slide 44-47

Executive Summary
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Brannigan Food’s Soup Division is struggling with multiple issues: declining sales volume …show more content…

Do they try to satisfy all trends within the changing environment or focus in on one or two that they can successfully bring to market and grow?
Can the company sustain market share with its RTE and Condensed RTE? any decline in this category could be significant
How do they move question mark categories to Stars?
Should they abandon/divest in other units that are not growing and costing money?
How quickly can decisions be made to bring new products to market (given the quick pace of the environment)?

Legal and Ethical Concerns
OPERATIONAL
CONSIDERATIONS
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Can costs be reduced by investing in manufacturing facilities
How might new lines decrease cost of production rather than increase it?
Are the factories being used to their full potential LEGAL AND ETHICAL
CONCERNS