Analytical analysis and comparism of an everyday text with a literary text

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Choose one every day and one literary text. Using at least two analytical techniques from E301, analyze and compare your two texts in terms of their creativity and literariness, drawing on material from both parts of the module.
In this paper I will analyze and compare a literary text and an everyday text, in terms of their creativity and literariness. I chose Philip Larkin’s (1964) poem, ‘Self’s the man’ (see Appendix, Text 1), as the literary text for analysis because it is not only smooth and pleasing to the eye and mind that it seems effortless to read and contain within one’s self but also because it arouses so many emotions which makes it ideal for analysis. In ‘Self’s the man’ Larkin (1964), is being cynical towards relationships
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The use of rhyme creates an ‘end stop’, whereby the reader pauses slightly, emphasizing the words that rhyme. In Jakobson’s methodology (1960), when phonemes rhyme in a text and/or alliteration is present together with other sound effects of verse, ‘it is at once both a deviation from the code and an imposition of order upon it’ (Cook, 1994:396). Presuming that rhyming of phonemes is unique, literary, and an attribute of text, it can be said that, Text 1, is both creative and literary. In Text 2, on the other hand, the nine-word headline also contains linguistic exploitation, in a way that highlights and depicts the message which makes it an interesting Carpe diem poem urging the reader to seize the day by making his two months’ salary last forever. Although, Text 2 is an advertisement and attention of the reader is traditionally supposed to be on the meaning rather than the sound, it is interesting to see how the headline, ‘HOW CAN YOU MAKE TWO MONTHS’ SALARY LAST FOREVER?’ contains phonological parallelism with an inline-rhyme (You/Two: both words come from a paradigm of one syllable words containing the sound /uː/) which as mentioned above makes it, both, creative and literary.
The lexis in Text 1 is ‘ordinary’ rather than ‘poetic’. Larkin’s (1964) deviation from Standard English by using colloquial lexis: ‘perk’, ‘nippers’, ‘kiddies’ clobber’; interests the

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