Nova Southeastern University
Wayne Huizenga Graduate School
Of Business & Entrepreneurship

Assignment for Course: MGT 5170 Apply Strategy for Managers Submitted to: Ronald Steffel Submitted by: Tiffany Gordon Shameka Moss Jose Tavarez Roiner Ruiz

Date of Submission: April 3, 2016 Title of Assignment: Week 4 Linking …show more content…

Does your company have any core competencies? If so, what are they?

Cool Runnings Footwear definitely have core competencies. Such competencies are S/Q rating, Business Model, Dealers, Dealer Support, Celebrity endorsements, and international manufacturing.

What are the key elements of the value chain of each company in the athletic footwear industry?

As for making an assessment regarding the key elements associated with each athletic footwear industry, one will say that it is very difficult to make a fair assessment at this moment. However if forced to make such assessment, one will grear the evaluation around the performance gained for the athletic company’s return on investment, return on equity and share price.

Do a competitive strength assessment for your company and two other companies that you and your co-managers consider to be very close competitors. Which of the three companies is competitively strongest? Which is competitively weakest? Does the strongest company appear to have a significant competitive advantage over the other two companies? Why or why not?

Table 1. Competitors Analysis

| | Ratings (Scale=1-5 | 1=Poor , = 5 | Excellent) | Attributes | Weights | Cool Running’s | Born Winners | Equinox Athletics | | | | | | Price | .10 | 5 .50 | 3 .30 | 4 .40 | SQ Rating | .10 | 4 .40 | 5 .50 | 3 .30