Thank You for arguing chapter notes
Ch.2-Set your goal
1) The goal is to change your audience’s mood, mind, or willingness
2) An argument should be focused on winning over an audience rather than beating them
3) Decide what you want at the end of the argument
Ch.3-Control the Tense
1) Future tense is the best in an argument
2) A good strategy is to switch tenses in an argument depending on the situation
3) Changing the tense can sometimes result in a smaller conflict with a simpler solution
Ch.4-Soften them up
1) Logos is argument by logic, ethos is argument by character, and pathos is argument by emotion
2) Logos involves winning your audience over with facts and using your opponent’s argument to your own advantage
3) Using …show more content…

16-Know whom to trust
1) Ethos allows you to tell a liar from a sincere person
2) Find the gap between your interests and the interests of the persuader
3) Ethos will determine if someone’s argument is B***S*** or if it actually is a sincere and reasonable point for an argument
Ch.17-Find the sweet spot
1) A trustworthy speaker always matches their argument to the particular situation/circumstances
2) You should tell a story about experiences to help build your ethos with practical wisdom
3) When you use phronesis, the skill of dealing with probability, you demonstrate your ability to deliberate effectively and logically, from experience and knowledge
Ch.18-Speak your audience’s language
1) Use code words that you know make the audience the most comfortable
2) Use code words from your audience’s identity in order to connect them
3) Avoiding harmful words can help you fend off accusations
Ch.19-Make them identify with your choice
1) Keep your ethos intact when you use humor
2) Bring the audience inside the joke to help build connections
3) Be careful with using code words that you do not undermine your attempts to connect by using too much irony, which can misfire badly.
Ch. 20-Get instant cleverness
1) You can get your point across without actually saying it by