Professor Edward Desmarais
BUS 470 Business Policy and Strategy
Fall 2005

Outback Steakhouse Corporation
CASE ANALYSIS

Analysis completed by the Achiever’s

TABLE OF CONTENTS

I. Executive Summary

3

A. SWOT Summary

3

B. Recommendations

4

II. Current Situation

5

III. External Factors

12

IV. Internal Factors

39

V. Action Plan

76

Appendix A. Stakeholders Worksheet

87

2

I. Executive Summary
A. SWOT Summary
Weaknesses

Strengths
•

Low turnover rate for management

•

Lack of presence in fast food market

and hourly employees

•

Limited hours

•

Call ahead seating

•

Limited number of foreign

•

Strong quality control

•

Large portions and …show more content…

Vision (Refer to the same pages for the mission concepts.)
Criteria
Facts
What will our business
Outback grows sales by adding new be in 5, 10 years? restaurants, 30 to 65 locations per year.
Outback diversified into several restaurant formats which span from casual to upscale.

What does this mean?
Outback will continue to operate by its successful business model.
Outback will continue to grow sales by adding new restaurants in all its brands / format categories.

Operationally, Outback relies heavily on well-defined strategic elements, which are: a focus on dinner only, limited seating, good pay for Outbackers, quality steaks and ingredients, strong signature menu items, large portions at reasonable prices, fun and relaxed atmosphere, managing partner ownership.
Who are our future
Complete the stakeholder analysis customers? What will worksheet in lieu of answering these we do for each of them? questions. Append the stakeholder
How (technology used or worksheet to the Chapter 2 worksheet. functions performed) will we meet their needs and expectations?

Outback will continue to drive its strategic elements, which are designed to support customer, employee, and partnership satisfaction.

How will we communicate the vision to the organization and

We must work harder on our performance to give a better vision to our customers and to ourselves. The web

At Outback