Introduction

Xero and McDonald’s are two objects that will be analyzed in this essay. In terms of Xero, an online accounting software company, the essay will focus on Xero’s business strategy by using Porter’s five forces model and Xero’s sources of competitive advantages by using Porter’s value chain model. Also, the roles and competencies of CIO, CTO and CPO will be discussed in the case of Macdonald’s Australia. Finally, based on Macdonald’s, it will analyze the importance of information system and information technology.

1. Competitive Forces Model

With rapid development and increasing acceptance of the internet, Drury established Xero, an accounting software company that listed on the NZ stock exchange within a year. To …show more content…

2. Discuss zero’s sources of competitive advantage. Explain how Zero provides value to its users.

Accounting principles and practices are at the heart of any business. Regardless of its size, the strength and the survival of any business is greatly affected and perhaps determined by how their financials are being handled. In this modern day and age where everyone goes online for solutions per se, entrepreneurs have been greatly attracted by online accounting software.

Xero is one of the many online support companies that offer accounting solutions to businesses and entrepreneurs in Australia, New Zealand, the UK and the US. Its subscriber base has grown very rapidly and steadily since its birth in 2006. Xero’s success can be credited to the fact that the people behind it don’t grow complacent with every accolade it gets. Rather, they continuously develop and innovate different systems to accommodate and support the needs and demands of the companies and individuals who depend of them for online accounting solutions.

Among the many strengths that Xero has, the one that gives them the sustainable competitive advantage over its competitors is the ease that it offers to its users. Everything can be done with perfect ease. Control over the business’ financial aspect is achieved because the user can dictate which transactions should be carried out at a