CASE NO.1 I. PAMPANGA CEMENT CORPORATION
The government had been pushing the Pampanga cement corporation to switch their product into coal.

II. SWOT ANALYSIS:
Strength:
* Can borrow money to bank (DBP/PNB) * Long term experience in business industry

Weakness: * Rivalry in the executive position * Conflict with the employee * Financial problem

Opportunities: * borrow money from banks * leader of labor union is compadre of atty. Alcantara

Threats: * the labor union case threatened to strike over the issue of a 10% percent increase in wages * the government had been pushing cement companies to switch to coal * quarrel between the owner of the land

III. ALTERNATIVE COURSES OF ACTION (A.C.A)

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A.C.A # 2 REJECTION OF PRODUCT LINE EXPANSION

ADVANTAGES: 1.) Consistent income revenue in grocery product distribution line

DISADVANTAGES: 1.) No possible increase in profit

Conclusion: There is no negative effect in the company, if there is a rejection in product line expansion. Because base on their present business line they have a stable income revenue in their grocery product distribution.
Recommendation:
For me I recommend A.C.A no. 1, which is arriving in candle making business as an expansion in their present product line. So that their business will be progressive and earned more profit.

CASE NO.3 UNIVERSAL CIGAR AND CIGARET CO. i. STATEMENT OF THE PROBLEM

LUANCHING OF DUNHILL CIGARETTES IN THE LOCAL MARKETS.

ii. SWOT ANALYSIS

* STRENGHT

1.) Stable in financial aspect 2.) The company is pioneer in producing cigarettes products 3.) High volume of sales in local cigarettes

* Weakness 1.) Conflict interest with the employee

* Opportunities

1.) Assistance of Asia Dunhill cigarettes in technical support in blinding and quality control 2.) Very prestigious and profitable product line

* Threats

1.) Most expensive compare to local brand

iii. ALTERNATIVE COURSES OF ACTION (A.C.A)

A.C.A no. 1 Rejection of new brand cigarettes

Advantages: 1.) No negative effect in sales
Disadvantages:
1.) They lost the