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Understanding Strategic Management

UB:

Understanding Strategic Management

A Strategic Analysis of Pizza Express.
Industries: Restaurant/Retail

FAO: The Board of Directors.

Word Count: 2495 (not including Tables or Executive
Summary)
Report prepared by UB:
Module Leader:

1

Understanding Strategic Management

UB:

Executive Summary Pizza Express is a key player in the Restaurant Industry. It is one of the biggest chains in the casual dining sector. Alongside this, Pizza Express boasts an in‐restaurant takeaway service and offers their signature pizzas in supermarkets as a fresh prepared pizza ready to cook at home. All three of the markets which
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The PESTEL model helps us to identify these broad issues and understand how they may affect PE’s success.

2.1. PESTEL Analysis
Figure 2:

Pestel Analysis of PE.

Political

Economic

Social

- Food Safety Act 1990
- General Food
Regulations 2004
- General Food Laws
(EC) Reg (178/2002).
- Employment Law
- Tax policies
- Food Standards
Agency
- Budgets – Alcohol tax and Minimum Pricing
Strategy
- Public Health
Responsibility
Deal/Government
Health Initiatives
- Foreign Trade regulations. - Current recession
- Amount of disposable income - Cost of capital/interest rates.
- Inflation
- Tax rates
- Competition
- Wage rates
- Cost of living
- Exchange rates when dealing with foreign suppliers. - Rising food and energy costs.
- Total GDP
- Unemployment

- Demographics
- Attitudes towards health and diet/ work and leisure.
- Income statistics
- Social responsibility around environment.
- Cultural differences
- Population growth
- Ethics around sourcing of food.
- Growing demand for convenience. - Occasions and national events.
- Consumers becoming penny pinchers.

Technology

Environment

Legal

- Internet
- Mobile applications
- Innovation in cooking equipment. - Manufacturing efficiencies with retail pizzas and

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