Wal-Mart: Strategic Management

11574 words 47 pages
Wal-Mart: Strategic Management
An in depth analysis of Wal-Mart and its global strategic management and electronic distribution
Analysis for Business Policy: Strategic Management. Instructor: Dr. M. Reitzel, DeVry University, February 2007, Austin, TX. Members of the Team: Marcus Bedford Jon Cable Wayne Oulicky Constince Sanchez

Table of Contents:
Executive Summary.……………………………………………………………….2 Problem Statement ………………………………………………………………...2 Situational Description and Strategic Analyses …………………………………...3 Strategic Analysis Overview & History.……………………………………………..3 External Environment.……………………………………………6 Internal Environment.…………………………………………….6 Intellectual Assets.……………………………………………......9 Strategic Formulation Business Level
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Throughout the entire document you will gain insight into the tactics that Wal-Mart has used to achieve its goals. By reflecting on ideas and principles of where they were, where they want to be and how they perceive their path to gaining the success to achieve its goals a better understanding will emerge. Although our ideas may have some of the same fundamental principles, we view Wal-Mart’s path to achieve its goal in a much different light.

Strategic Analysis
Overview and History

In 1962 Sam Walton opens his first Wal-Mart in Rogers, Arkansas. His low price approach to retail soon became a model that all Wal-Mart stores would follow. "Sell brand merchandise at low prices."ii Interesting enough, 1962 was the same birth year for Kmart, Target and Wal-Mart. Sam Walton, founder of Wal-Mart wanted to take advantage of the opportunity and establish a discount retail company. In the beginning the stores were started in the small towns in the south. During that time period it was considered as the least successful retailer, however it has outgrown most of its competition. Sam’s mission was to have an everyday low price discount retail store. Five years into founding Wal-Mart, Sam felt that he needed to expand before his competitors out ran him. “During the 1970s, the retail industry became highly competitive, but at the same time the economy became weak due

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