Unit 10: Market Research in Business
In this assignment I will continue working alongside the local entrepreneur to discovering whether or not there is a market available in order for them to open up an internet cafe. I will be creating a research plan which sets out to investigate whether or not the entrepreneur should set up the business. The research plan will have to consist of objectives and these objectives must be S.M.A.R.T, the research objectives will also have to be based on what I would like to focus on. I must also state the methods which I would chose such as qualitative or quantitative data and so forth. Lastly I must be able to justify as to why I picked my chosen research methods as opposed to other research methods, so I …show more content…
By using observation you can see the different times which adults and teenagers come into the internet cafe and see what are the specific times the times when most adults need to use a computer and when the teenagers need to the computer by they require a computer for. This technique would allow the business to provide each person that enters the cafe to use the computer and allow everyone within the establishment to be content. Lastly it also helps the business know what type of services to offer when there is a different target market on the establishment.
I chose face to face survey because it allows the researcher to go into depth with the question that they will pose the recipient and the company will be able to find how the recipient feels if the internet cafe was based in particular area as opposed to another. The recipient will provide a much detailed answer and if there is something in which they do not understand than the researcher can rephrase the question so that the question becomes clear to the recipient. When the researcher will ask the recipient “How far are they willing to travel?” if the recipient feels uncomfortable with the question by using face to face survey you tell from their body language and facial expression and this