The case of Mark Whiting
Mark's self fulfilling prophecy:- Mark's expectation about himself was to achieve the highest point of his career in his company, corporation presidency. He made this expectation at his own based upon his previous career success;
- the years he had spent as manager in marketing and sales,
- the last four years as vice-president of the company
- the careful planning,
- the long hours of work that had brought him to as vice-president
- the use of his all resources, knowledge, experience and competency of marketing and sales skills to raise the company profile
Previous career success /achievements:-
He was, in fact, credited with many "firsts" in the …show more content…
The Mark can either:
Option # 1; Decide that O isn’t so bad after all,
Option # 2; Decide that X isn’t as great as originally thought, or
Option # 3; Conclude that O couldn’t really have made X.
Adopting any of these will result in psychological balance, thus resolving the dilemma and satisfying the drive. (Person P could also avoid object X and other person O entirely, lessening the stress created by psychological imbalance.)
Keeping in option-1 of balancing theory, Mark thought that board made a innocent mistake. Mark was taking company 's attachment as personal not professionally. He spent his precious time of career to raise the company by utilizing all his skills and expertise. He was not going to accept that a person coming from outside is making changes before he knew what the corporation needed and did not need". He motivated himself to opt option # 1 and decided to balance the model to carry forward his career with the company with the same level of sincerity. He perceived that the board had made an honest mistake and everything had to be done to protect the corporation.
Leon Festinger (1957) published a book called "A Theory of Cognitive Dissonance" that states "It is the unpleasant mental feeling that arises when behaviour towards an object is not consistent with the attitude towards the objects" .These attitudes are subject to a