The Success of Adidas

1039 words 5 pages

Nowadays, the value of sports has been increasing more and more. So, it is important to have a good quality brands for the sportsmen to wear and equipments to use. Adidas is one of the most famous companies for producing the most quality sport goods. “Many people believe that the name Adidas is an acronym that stands for "all day I dream about sports." This idea has been popularly passed around for many years, but it is utterly false. While it may be used that way nowadays, the truth is that the name Adidas actually stands for the name of the company's founder, Adi Dassler” ( , 2013). Therefore, this essay will talk about the history, products and sponsorship.

However, Adidas have a rich
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After wearing the Reebok kits or seven seasons Liverpool were again sponsor by Adidas and worn their kits for three consecutive seasons till 2012, but now they are sponsor by the warrior sports ( , 2012).

In conclusion, Adidas is one of the largest sports company and have a good quality products that satisfy the needs for the sportsmen. They had a rich history for 100 years. The founder Adi had faced some problems with his brother and they even got split up due to misunderstandings. Adi named the company as Adidas after he got split up with his brother and they went their own way become successful in their company. Adidas had sponsored many sportsmen, events and teams. They were the official sponsor of the London 2012 Olympics. They sponsor the kits of some teams and sponsor the equipments they need in many tournaments. Obviously, we can know that Adidas is a successful company with a 100 years history and has been distributing a good quality product. It can be true to say that the prospective trend of Adidas represents positivity over other sport brands since they fascinate in fulfilling of customer satisfaction with promising quality goods.

REFERENCE LIST, 2011. Adidas Will Keep Giving FIFA Money Despite How Messed Up They Are. Business Insider, [online] 3 June 2011. Available at:<


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