The Rise and Fall of Henry Ford’s Forgotten Jungle City.
Citation: Grandin, Greg. Fordlandia: The Rise and Fall of Henry Ford’s
Forgotten Jungle City. New York: Metropolitan, 2009. Book Review:
Fordlandia Henry Ford tried to make a rubber plantation in the Brazilian
Amazon jungle. He wanted his own supply of rubber so that he can make his own tires and hoses for his own cars since raw materials to make rubber were monopolized by European countries in those days. So he made his own
American factory town by buying over 2 million acres of land in the heart of Brazil. He said he would pay the workers double the amount then they would get if they were to work someplace else in that type of work. Ford wanted this town to be just like one back home in America and it “became the terminus for a
…show more content…
The subject of this book was about Henry Ford and of what type of person he is and how he wanted to make the ideal production town. The book was organized in a chronological method. The author attempts to prove his thesis by giving descriptive examples of how Henry Ford failed with his utopian ideals to try to get a Brazilian town to make a rubber plantation. I believe that the author put a lot of research when he was writing this book due to all of the detailed examples that he used. I do not believe that the author was biased in regards to Henry Ford. I believe that he was describing the facts to prove that Henry Ford and the Ford Motor Company were not able to succeed with the rubber plantation and Ford’s ideal town. The author used historical fact to prove why it failed. The author showed many reasons and facts why it would never work for Henry Ford since he faced many barriers that could not have been changed. This book was well written. It proved the author’s points with not only the facts that were written but also with pictures to support the evidence. The pictures were throughout the book, not in the middle section where they are usually put. The aids have also helped since there is a table of contents, maps for visualization of the