Strategic Planning Analysis and Application
Tara E. Green
PSF5410/Strategic Management and Planning
Dr. Joan Vermillion August 19, 2012
Analyze what strategic planning is and why it is so important to public organizations.
Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy (Armstrong, 1986). In order to determine the direction of the organization, it is necessary to understand its current position and the possible avenues through which it can pursue a particular course of action. Generally, strategic planning deals with at least one of three key questions:
1. "What do we do?"
2. …show more content…
Also, analyze strategic planning models and apply one of the models to your public organization, explaining why you have chosen that specific model.
An organization might choose to integrate the following models, e.g., using a scenario model to creatively identify strategic issues and goals, and then an issue-based model to carefully strategize to address the issues and reach the goals. The following models provide a range of alternatives from which organizations might select an approach and begin to develop their own strategic planning process (McNamara, 2007).
• Basic Strategic Planning Model: This very basic process is typically followed by organizations that are extremely small, busy, and have not done much strategic planning before.
• Issue - Based (or Goal - Based) Planning Model: This model is commonly used. Organizations that use the basic model often evolve to using this model, which is a more effective and comprehensive type planning.
• Alignment Model: The overall purpose of the model is to ensure strong alignment among the organization’s mission and its resources to effectively operate the organization. This model is useful for organizations that need to fine tune their