Strategic Analysis on Ryanair

2070 words 9 pages
TABLE OF CONTENTS Introduction | 2 | Analysis | 3-7 | Problems | 7 | Solutions | 8 | Conclusion | 9 | References | 10 |

Word Count: 2061
Introduction
Ryanair was founded in 1985 by the Ryan family, which was headed by Tony Ryan. It was the first budget airline in Europe, modeled after the successful US carrier, Southwest Airlines. It was founded to provide scheduled passenger airline services between Ireland and the UK, as an alternative to then state monopoly carrier, Aer Lingus. At the beginning, Ryanair was a full service conventional airline, with two classes of seating, leasing three different types of aircraft. Despite growth in passenger volumes, by the end of 1990, the company faced a great conflict, disposing of five chief
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Moreover, competitive advantage achieved by innovation would diminish, as rival would be able to imitate the innovation easily. Example of the innovation is Ryanair saving costs on checking-in staff and time by introducing charges for check-in bags and its rival also introduced the same charges. There is no immediate problem coming from the supplier as

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