Strategic Analysis on Ryanair

2070 words 9 pages

TABLE OF CONTENTS Introduction | 2 | Analysis | 3-7 | Problems | 7 | Solutions | 8 | Conclusion | 9 | References | 10 |

Word Count: 2061
Introduction
Ryanair was founded in 1985 by the Ryan family, which was headed by Tony Ryan. It was the first budget airline in Europe, modeled after the successful US carrier, Southwest Airlines. It was founded to provide scheduled passenger airline services between Ireland and the UK, as an alternative to then state monopoly carrier, Aer Lingus. At the beginning, Ryanair was a full service conventional airline, with two classes of seating, leasing three different types of aircraft. Despite growth in passenger volumes, by the end of 1990, the company faced a great conflict, disposing of five chief …show more content…

Moreover, competitive advantage achieved by innovation would diminish, as rival would be able to imitate the innovation easily. Example of the innovation is Ryanair saving costs on checking-in staff and time by introducing charges for check-in bags and its rival also introduced the same charges. There is no immediate problem coming from the supplier as

Related

Ryanair External Env. Analysis
10045 words | 41 pages

2.0 Critical Issues Analysis 2 3.0 External Environment Analysis 2 3.1 Analysing the Macro Environment 2 3.1.1 PEST analysis 2 3.2 Industry Analysis 3 3.2.1 Five forces analysis 3 3.2.2 Porters Diamond Model 4 3.2.3 Strategic Group Analysis 4 3.2.4 Industry Life Cycle Analysis 5 3.2.5 Synthesis of External Factors (EFAS) 5 4.0 Internal Analysis 6 4.1 Value Chain Analysis 6 4.2 Internal Factors Analysis Summary (IFAS) 6 4.3 Ratio Analysis 7 5.0 External Environmental….

Show More
Analysis of Ryanair
5046 words | 21 pages

Analysis of the low cost airline industry and internal analysis of Ryanair Submitted to: Vladan Hadzic Student ID: 20000910 Module: International Business Management and Strategy Date: 05 August 2011 CONTENTS Title Page No Part one: PESTEL Analysis Porters Five Forces Conclusion Part two: Internal Analysis of Ryanair: Strengths & Weaknesses Value Chain Analysis Of Ryanair Financial Analysis Of Ryanair Conclusion Appendices A) Value chain analysis B) Financial….

Show More
Air Berlin Case
2612 words | 11 pages

Airline industry has been faced with stiff competition due to the increased number of airline companies in the sector. The study will focus on the strategies that are deployed by Ryanair Airline Company, Air Berlin Company and Easy jet plc in ensuring that it meets with the competitiveness in the economy. The strategies for Ryanair Airline include; Low fare, Best Customer service, Short-haul route and destination, Reduction of operating costs, Internet services in its reservation system and Quality management….

Show More
Ryanair: Its Vulnerability and Exposure to the Macroeconomic Environment
2129 words | 9 pages

Ryanair: Its vulnerability and exposure to the macroeconomic environment Business vulnerability is a measure of how susceptible an organization is to external events and the possible consequential impact on its business costs and profits. In this essay, I will assess the vulnerability of Ryanair and its degree of expose to macroeconomic shocks. I will also analyse Ryanair’s performance since 2000 in comparison to its rival BA, as well as their strategies in how effective they are in raising….

Show More
Ryanair
1717 words | 7 pages

Ryanair – The low fares airline: Whither now? Main Problems Ryanair’s growth rate is affected by macroeconomic factors such as the recession, as seen in 2010 when Ryanair saw a 200% increase in profit and traffic growth, as the low fares became attractive for those suffering from the current climate. Uncertainty still remains regarding the economic climate; problems would arise if it continued, as passengers would reduce spending restricting the company’s passenger volume growth. If the economic….

Show More
Airline Pest Analysis
2700 words | 11 pages

Introduction Ryanair is headquartered in Dublin, Ireland and operates a low-fare, no-frill scheduled passenger airline. Ryanair serves short-haul, point-to-point routes between Ireland, the United Kingdom, and continental Europe, making Ryanair Europe¡¦s largest low-fare airline. It has destinations in 13 countries with 76 low-fare routes. Its fleet consists of 21 Boeing 737-200s and 21 737-800s. Launched in 1985, Ryanair¡¦s growth has been extraordinary. Ryanair currently employs a team of 1500….

Show More
Market Entry Strategy: Easy Jet in India
7712 words | 31 pages

ABSTRACT This report contains analysis of Easyjet’s UK and European markets using information contained in the given case study and also from sources outside the course of study. To begin with a brief overview of the company will be given. Subsequently using PEST and Five Forces models the external analysis will be completed identifying the companies’ core resources and capabilities. Next the core of the previous analysis will be used to examine the opportunities for international expansion….

Show More
Operation Strategy
2328 words | 10 pages

customer requests, not just manufacture, also marketing, HRM, accounting, etc (Slack, Chambers and Johnston 2007, p5). Through operations, business provide products and service by changing inputs to outputs. Operations excellence is fundamental to strategic success. And according to Skinner (1969), operations management (OM) can contribute to better company performance like reduced cost, increased revenue, etc. As a kind of understanding, whether a company has good operation strategies and management….

Show More
Competitive Advantage Approaches (Inside Out and Outside in)
2341 words | 10 pages

“Focusing on gaining a sustainable competitive advantage is a dangerous approach to planning and more likely to lead to failure than success” Introduction The debate continues in distinguishing the most preeminent way of seeking a sustainable competitive advantage. The two approaches formed by the debate ― the positioning approach and the resource-based approach: have become apparent strategies of attaining and sustaining a competitive advantage (Barney, 1991; Porter, 1996). Regardless of the….

Show More
The Airline Industry Value Chain
1757 words | 8 pages

Airline industry value chain Inbound logistics Primary activites Stock control airlines must store and handle fuel, food, and drinks. Stock is managed to ensure reductions in stock turnover, thus reducing costs and wastage. Route selection airlines must choose their flight routes. These will be selected upon desired routes, and deals negotiated with the airports. Airports are selected for their prime location, to allow consumers to get to their desired location. This then entails the….

Show More

Popular Essays