Sprint Swot Paper

1606 words 7 pages
Sprint Nextel Corporation SWOT Analysis
Edgardo L. Cartagena Luna
Management 521
University of Phoenix
February 14, 2013

Sprint Nextel Corporation SWOT Analysis
Sprint Nextel Corporation (Sprint) is a communications company. The company provides a range of wireless and wireline communications products and services to individual consumers, businesses, government subscribers and resellers. It provides wireless services on a postpaid and prepaid basis to retail subscribers and also on a wholesale and affiliate basis. The company markets its postpaid services under the Sprint and Nextel brands, and prepaid services under the Boost Mobile, Virgin Mobile, and Assurance Wireless brands. The company offers its services
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The increase has been registered as the best ever Sprint platform postpaid ARPU as well as the best record for any major wireless company in the U.S. ("Company Profile Sprint Nextel Corporation," 2012)
Churn rates are one of the Sprint weaknesses. These rates are the percentage of subscribers to the services that discontinue their subscription in a given time period. (Investopedia, 2013). Sprint being a significant company in the U.S. wireless communications market ended in 2011 with 55 million wireless subscribers of which 33 million are postpaid and 14.8 million are prepaid subscribers and 7.2 million are wholesale and affiliates subscribers. ("Company Profile Sprint Nextel Corporation," 2012). During four straight years (2008-2011) Sprint lost about 8.6 million postpaid subscribers while AT&T and Verizon took advantage and increased their respective subscriber based. Churn rates for Sprint where 0.48% over AT&T and in comparison with Verizon came up to 0.59% over by 2011 fiscal year. This represents to investors and public that there are some issues with services, devices or networks that make them difficult to retain customers. ("Company Profile Sprint Nextel Corporation," 2012)
In this industry there is always a need to improve coverage, data speeds, voice quality and to find the most efficient way of doing that. Sprint has a plan of implementing a network called Sprint Vision. This modern


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