Shin Kong Mitsukoshi

2557 words 11 pages
GAC022 Assessment Event 2: Written Report

Shin Kong Mitsukoshi

Student’s Name: Zafrina Sung
Student ID#: 812057
Teacher: Dave Delbridge
Due date: Jun 07 2012
World Count: 1,905
Table of Content

Executive Summary p.3

Introduction p.3

Methods p.4

Findings p.4

Discussion p.6

Conclusion and Recommendations p.7

Reference list p.8
Executive Summary Shin Kong Mitsukoshi is the department store that is going to branch out either Brazil or Russia. The objective of this research is to determine which country is the best one to branch. The research was collected from the internet. The five dimensions of national
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Also, the highest is 87 for the LTO and the lowest 17 for the IDV.
[pic] [pic]

Above are the pictures of five dimensions of national culture.

The leadership style in Brazil is that people considered to be great significance, the employee should listen to the managers or the bosses. Relationship in Brazil is important due to the trust between the employees and the boss. The managers were expected to manage, and the boss was expected to give direction also making the decisions. The leadership style in Brazil would be considered as the authoritarian leadership style. Yet, in some smaller companies, the leadership style would be considered as paternalistic due to less people work in the company so that the boss can guide each employee to help them achieve their goals.

“The Russian management style tends to be centralized and directive.” (Management Styles: U.S., Europe, Japan, China, India, Brazil, Russia, 2011) In general speaking, the higher position people get, the more powerful people will be. Also, working with Russian has to understand the importance of honest and open approach. Russians tend to have low tolerance for change and risk; it can clearly point on the above graph of Russia. The leadership style in Russia is considered be authoritarian than Brazil.

On the other hand, the Taiwanese leadership style tends to be vague. People tend to express


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