Rtd Fruit Drinks-Category Attractiveness Analysis
RTD Fruit Drinks-Case Analysis 2
Category Attractiveness Analysis
* Customer needs and behavior * 100% juiced product in bottle form * Plastic bottles-enter vending market segment? * Sugar Free (I don’t know same as diet?) * Snapple + Energy product * Powder form to add to bottled water * Low calorie option (pretty low already 100-120 calories)/low carb * Large carton option in more flavors
* Market or market segment size and growth rate
Market Potential * Units (in liters): *use market volume from datamonitor report pg. 11? * Revenue: *use market value table from datamonitor report pg. 10? * Number of prospective customers: ??? * Market …show more content…
Additionally, local and regional governments and school boards have enacted, or have proposed to enact, regulations restricting the sale of certain types or sizes of soft drinks in municipalities and schools as a result of concerns about the public health consequences and health care costs associated with obesity. In addition, federal, state, local and foreign governments could impose taxes on sugar-sweetened beverages as a result of these concerns, which could cause us to raise our prices. Any changes of regulations or imposed taxes may reduce consumer demand for our products, which could have a material adverse effect on our profitability and negatively affect our business and financial performance.
Technological-We depend on key information systems to accurately and efficiently transact our business, provide information