Pfizer Marketing Plan

9811 words 40 pages
Show More
Executive Summary: The following marketing plan will focus on how Pfizer, the leading company in the pharmaceutical industry will perform in tough competition conditions. A brief introduction of the field of pharmaceutical will be highlighted along with a short introduction about the company and its history. A market analysis will be performed to study the different factors affecting the pharmaceutical industry as a whole and our company specifically. The market analysis will give us a clear idea about where we stand and the competition present in our market and the market share of each competitor compared to ours. SWOT analysis of the company will give us an indication of the strengths that we should maintain, the opportunities …show more content…

The Pfizer name is a source of pride to us and should inspire trust in all with whom we come in contact. We must do more than simply do things right—we must also do the right thing

[pic]
Leadership
Leaders advance teamwork by imparting clarity of purpose, a shared sense of goals and a joint commitment to excellence. Leaders empower those around them by sharing knowledge and authority and by recognizing and rewarding outstanding individual effort. We are dedicated to providing opportunities for leadership at all levels in our organization. Leaders are those who step forward to achieve difficult goals, envisioning what needs to happen and motivating others. They utilize the particular talents of every individual and resolve conflict by helping others to focus on common goals. Leaders build relationships with others throughout the company to share ideas, provide support, and help assure that the best practices prevail throughout Pfizer.

[pic]
Innovation
Innovation is the key to improving health and sustaining Pfizer's growth and profitability. The quest for innovative solutions should invigorate all of our core businesses and pervade the Pfizer community worldwide. In our drive to innovate, we support well-conceived risk-taking and understand that it will not always lead to success. We embrace creativity and consistently pursue new opportunities. We look

Related

  • Pfizer Case Study
    5210 words | 21 pages

    Pfizer – Written Case Report Prepared by: BAMG 456-023: Strategic Management & Business Policy (Fall 2012) Table of Contents: 1. Part One: Evaluation of the External Environment a. Introduction 4 b. Opportunities and Threats 6 i. Assessment of Societal (Remote) Environment ii. Assessment of Industry (Task) Environment iii. Assessment of Competition (Bryan Jenkins) iv. Overall Opportunities and Threats and Score 2….

    Show More
  • Lipitor Marketing Case Study
    1602 words | 7 pages

    “Strategic marketing focuses on choosing the right products for the right growth markets at the right time” (Jain & Haley, 2009, p. 26). When Lipitor hit the market in 1997 that is just what it achieved – the right product, the right growth market, and the right time. Lipitor quickly gained the No. 2 spot with 18% of the market share within the first year that led the way to gain the top spot as the market share leader. Warner-Lambert developed the drug initially but needed to catch up in….

    Show More
  • Product Team Cialis Getting Ready to Market
    1270 words | 6 pages

    Based on their knowledge of the product, they would create more directed marketing research focusing on the needs, expectations and loyalty of the consumer. In addition, the marketing representatives would approach physicians regularly and remind them to offer Cialis as a potential solution to their patient’s condition and the overall benefits it could have on their social outlook….

    Show More
  • Merck Case Study
    6947 words | 28 pages

    Merck & Co. Executive Summary Case Study Goal The goal of this case study is to examine the current operations of Merck & Co. Inc. and determine areas of potential concern, evaluate the effectiveness of the current business model, and propose a plan of action to grow Merck & Co. Inc. to be the largest pharmaceutical company in the world. Methods of Analysis This case study will strive to identify areas of concern and opportunity, offer solutions, and make projections based upon historic data….

    Show More
  • Environmental Factors Affecting Pharmaceutical Industry and Implications of Changing Business Environments
    3477 words | 14 pages

    customers are vocal, well-informed, and demanding. More people are now computer literate and can use internet easily. They can obtain information about new products through internet. Drug industry knows this and investing more in direct to consumer marketing. I.1.4 Technological Factors: Technological factors can include following factors: 1. Government spending on research. 2. Government and industry focus on technological effort. 3. New discoveries/developments. 4. Speed of technology transfer….

    Show More
  • Logistics in Pharma Sector
    3363 words | 14 pages

    Supply chain management provides channel executives with the opportunity to continually reposition the role of channel members, the mix of products and services, productive and distributive processes, human and technological resources and marketing strategies to respond to the marketplace with overwhelming competitive superiority. 4. MEETING THE CHALLENGE OF SUPPLY CHAIN MANAGEMENT 4. Finally, supply chain management is, above all, a business philosophy that enables individual companies….

    Show More
  • Business Basics
    1587 words | 7 pages

    Assignment II: Business Basics Biogen Idec Biogen Idec is a global biotechnology company focused on discovering, developing, manufacturing and marketing therapies for the treatment of multiple sclerosis and other autoimmune disorders, neurodegenerative diseases and haemophilia. Biogen Idec was formed in 2003 from the merger of two companies, Biogen Inc., founded in 1978, and IDEC Pharmaceuticals Corporation, founded in 1985. It is one of the largest biotechnology companies in the world. Biogen….

    Show More
  • Cases
    2020 words | 9 pages

    meet these expectation(s)? 3) Does GameStop’s value chain differentiate it from its competition? If yes, how? If no, is this a potential problem? 4) What are the pricing strategies involved in the trade-in process and how does GameStop’s marketing support customer perception and sales? 5) How do GameStop’s internet sales contribute to its strategy? 6) What is GameStop’s growth strategy in 2006? 7) Who are the key competitors for GameStop and what advantages and disadvantages does….

    Show More
  • Case 44
    1726 words | 7 pages

    dropped sharply when the deals fell through. One month later (October 17), HSY shares traded at $62.10. * In December 2002, HSY announced a plan to buy back $500 million worth of shares, but it would not pay a premium on them. * HSY’s 2002 profits rose 11.6% from 2001, and market share hovered around 30%. * Chairperson and CEO Richard Lenny announced plans to keep the door open to a joint venture in order to increase sales abroad. International sales accounted….

    Show More
  • Corporate Social Responsibility: What Went Wrong at Glaxosmithkline?
    2542 words | 11 pages

    Corporate Social Responsibility: What Went Wrong at GlaxoSmithKline? When London-based GlaxoSmithKline (GSK) paid a $750 million dollar settlement as part of a plea agreement that required it’s Cidra, Puerto Rico subsidiary SB Pharmco to plead guilty for knowingly selling contaminated medicine, it laid to rest any doubts that its business practices were in direct conflict with its commitment to both quality and to creating a strong ethical culture. There are, nevertheless, important issues….

    Show More

Popular Essays