Persuasion in "12 Angry Men"
He used juror number 9 (old man) insights about the old man’s motives, and juror number 6 (painter) and his own experience hearing train noises. The old man, seeking attention for the first time, assumed he heard voices. His motives and whether or not he really heard voices are questionable. He also used jurors’ number 4 (stock broker), 9 and 12 (ad man) comments about indentations on the 45 year old woman’s nose, indicating she wore eyeglasses. The woman’s eyesight is questionable and she is not a reliable witness. The other jurors’ testimonies gave a clearer and more convincing argument for reasonable doubt.
The fourth essential step is connecting emotionally to a belief and with the audience. Good persuaders walk along a fine line balancing a strong commitment to a point of view (i.e., belief) and not getting emotionally carried away. If balanced properly, an audience will see and believe the sincerity in a persuader’s message. Good persuaders also know the mood of their audience. Conger stated that effective persuaders “have a strong and accurate sense of their audience emotional state…and adjust the tone of their argument accordingly.” Persuaders gets a feel of their audience by listening to and gathering information from side conversations, or asking people with better insights about the audience’s mood. Good persuaders constantly analyze their audience’s behavior and use the proper