Pate Memorial Hospital

939 words 4 pages
Problem statement
Pate Memorial Hospital is a 600-bed, independent, not-for-profit, self-supporting hospitals. PHC, an ambulatory health care facility, was opened by PMH. Sherri Worth, a new assistant administrator of Pate Memorial Hospital in charge of the PHC, was told that a firm plan establishes a clinic five blocks north of PHC. It is a big competitor for PHC. On the other hand, financial problems, Short service hours, long waiting time and lacking of gynecological services are all be the problem faced by Worth. Therefore, Sherri was requested to analyze the PHC’s performance and take Medcenter, a possible competitor, into consideration which either did or not opens a clinic in north.
SWOT analysis Strengths | Weaknesses |
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Because most construction was being undertaken in the area of south, west, and east of PHC. | ▪Advertise in the downtown weekly newspaper | ▪ improve people’s awareness of PHC▪ Attract more patients▪compete with competitors(see Exhibit 5) | ▪ The weekly advertisementCost$10,400 per year | ▪No effects of competing clinic. Just improve the competition |
We can see from alternatives of expand service hours and improve business-initiated visits that it will increase the cost of physicians and personnel. The benefit cannot cover the cost. The full capacity of PHC would be 32 visits a day, however, the performance of May 1999-March 2000, the average patients is about 15 visits per day. It states that resources of PHC were not utilized completely. Therefore, they do not need to hire more physicians. These two alternatives should not be adopted.
As to advertisement, in my mind, it could have a try in this alternative because the cost of advertisement can recover cost while increasing 196 patients. On the other hand, People could aware of the PHC via making advertisement. It is also a good way to attract more patients and compete with competitors. The gynecological service should be involved because of 3 reasons: Firstly, female patients account for 70% in the PHC. Secondly, the Exhibit 3 shows adding gynecological service can bring 2000 additional visits. Thirdly, the benefit can cover cost; net