Organization Marketing Process

1222 words 5 pages
INTERNATIONAL HIGHER DIPLOMA IN MANAGEMENT
Assignment
STUDENT NAME | : | | EDHAT REGISTRATION NO. | : | |

PROGRAMME | : | International Higher Diploma in Management | SUBJECT CODE & TITLE | : | MCG 202 / Marketing | ASSIGNMENT TITLE | : | Applying marketing concepts and theories for organizations |

Summary of the Learning Outcomes covered: 1. Investigate the concept and process of marketing 2. Explore the concepts of segmentation, targeting and positioning 3. Identify and analyze the individual elements of the extended marketing mix 4. Apply the extended marketing mix to different marketing segments and contexts ASSIGNMENT TYPE | : | Individual assessment | DATE | : | 29/06/2013 | DUE DATE | : | 16/08/2013 |
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| MCG 0202.2.2 | 50 | | T2.3 | Propose segmentation criteria to be used for two products of your organization in different outlets. | MCG 0202.2.3 | 20 | | Total | | 100 | |

TASK 03 | Covered Assessment criteria | Allocated Marks | Given Marks | Analyze and evaluate the current marketing mix adopted by the organization in the consumer and business market. | T3.1 | Analyze the different products/ services offered by the organization and explain how the products and services are developed in order to achieve a competitive advantage | MCG 0202.3.1 | 30 | | T3.2 | If you were in a jury to nominate the best new product of the last 10 years, which product would you nominate? Why do you think so, what value/values that product offers to consumers? | MCG 0202.3.2 | 15 | | T3.3 | Compare the prices of two competitive products. Explain how prices are set to reflect the objectives and market conditions of the organizations? | MCG 0202.3.2 | 15 | | T3.4 | Select one television advertisement or one print advertisement. (Try to describe the television advertisement or Insert the print ad or a photocopy of it to your work). Answer the below questions considering the advertisement you’ve selected. a) What might be the objective of the advertisement?b) Which type of appeal (rational, emotional, and moral) is used in the advertisement? c) In which execution style was the message presented?d) Try to assess the media

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