Nike Responses Corporate Social Responsibility

965 words 4 pages
NIKE CORPORATE SOCIAL RESPONSIBILITY REPORT

Introduction

Background: Nike is the leading company in sports and fitness fields and located near Beaverton, Oregon (CSRwire, 2012). In 1998, The New York Times exposed that Nike paid workers in China and Vietnam less than two American dollars a day. The aim of this report is to search how Nike response Corporate Social Responsibility (CSR).
Theory: There are five dimensions of corporate social responsibility: physical environment, social (community), consumer, supply chain, and employee relation. ‘Corporate social responsibility is encompasses not only what company do with their profits but also how they make them. It goes beyond philanthropy and compliance and addresses how companies
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Employee relation
In terms of sexual discrimination, the table indicates that 40-percent female and 60-percent male administrators are in Nike in 2009. From 2007 to 2009, the difference between male and female declined steadily. In 2009, Nike hired more women than men in Europe, the Middle East, and in the U.S. (Nike corporate responsibility report, 2009). According to the survey done by CNNMoney, paid vacation, onsite childcare, job sharing program and telecommuting are provided to employees by Nike.

Conclusion
Nike reduce the emission of greenhouse gas and use recycled plastic to produce products, support community to help schools and refugees, issue Privacy Policy and Code of Conduct to protect consumers and set standard to its supply chain and decline gender discrimination and promote working condition for employees.

Reference

‘CSR Profile of Nike, Inc.’ CSRwire, available at: http://www.csrwire.com/members/12858-Nike-Inc-, accessed at March 7th, 2012.

Cushman H. John, 1998, ‘INTERNATIONAL BUSINESS; Nike Pledges to End Child Labor And Apply U.S. Rules Abroad’, the New York Times, available at: http://www.nytimes.com/1998/05/13/business/international-business-nike-pledges-to-end-child-labor-and-apply-us-rules-abroad.html?pagewanted=all&src=pm, accessed at

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