Nafta

2157 words 9 pages
Company Case/Pepsi : Can a soda really make a world good place? 1. Consider PepsiCo’s advertising throughout its history.( For a List of Pepsi slogans over he years, visit http://en.wikipedia.org/wiki/Pepsi#Slogans.) Identify as many commonalities as possible across its various ad campaigns. How is this campaign consistent with PepsiCo’s brand image?

According to our case study campaign advertisement strategy very good in the social media and in the social network ,because at the advertisement PepsiCo use spokesperson which people have popularity. Campaign slogans for the every years explain brand well and attract people. And also campaign projects for ex: “Pepsi Refresh “ make opinion in the people mind that what we drink and
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In this case Pepsi has partnered with Foursquare, the social network that connects people through GPS in real time. Foursquare members are directed to Pepsi retailers and given offers as an incentive for them to visit.
Public relation side- Building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events.
In this case according to our case study Pepsi PR project plays a role through agreements such as the one with NBC Universal for paid pitches on the “Today” show.
Pepsi also made partner relation with Facebook and Twitter and it make opportunity that spreading the campaign message through the big networks and advertising opportunities.
Pepsi has also partnered with Hulu to sponsor its first original series, the reality show If I Can Dream. “It amplifies an advertising campaign by making it something people talk about, more of a social conversation,” said Jean-Paul Colaco, senior vice president for advertising at Hulu.
PepsiCo even partnered with Spin magazine, music festival South by Southwest, and two Indie bands in a Web-based contest where music lovers could vote for their favorite. Metric beat out Broken Social Scene for a $100,000 grant that it gave to the Women’s Funding Network.
Also Partnered with Foursquare.
Direct Marketing- Direct connections with carefully targeted individual consumers to both obtain an

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