Mis-760 Citibank Case Study
Case Study: Citibank’s E-Business Strategy for Global Corporate Banking
Please prepare an analysis of this case. Your write-up should be 4 to 7 pages. Each of the following questions should be addressed individually:
1. What are the impacts of the internet on the competitive landscape of corporate banking? (Hint: use Porters 5 forces)
The statements below are the impacts of the internet on the competitive landscape of corporate banking: * Intense competition which further increased the rivalry amongst existing competitors * The challenges of serving corporate customers with a variety of needs in terms of size of organization and how progressive and open to change these companies were. Based on the …show more content…
8. Prepare a SWOT analysis to evaluate Citibank’s e-business strategy.
STRENGTHS * Combined business units * Acquisitions * CitiDirect * Partnerships: Oracle, SAP, & Commerce One Inc. * Centralized operations with much attention focused on 1,400 large global corporations and institutional investors | WEAKNESSES * Different clients and different needs * Service differentiation. This relates back to the different clients and needs because the service has to cater to the client. * Vendor Citibank was working with and the issues when it came to supplier management | OPPORTUNITIES * Creating a brand which is known for excellence. Being a pioneer of Web and mobile support for their customers. * The global service market has a lot of room for growth. Citibank was one of the few doing business so