Marketing and Sniper

3104 words 13 pages
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ASSESSMENT SHEET(to be completed by the examiner) | Student name: | | | | Course name: | | | | Subject name: | | | | Assessor/marker: | | | | COMMENTS | Principles used (for example, number and understanding of concepts referred to, their influence on the structure of this paper, number and correct citations of references, use of appropriate jargon) | | /4 | | | Application of those principles, that is, the analysis and evaluation of the example problem based on the principles, including the final recommendations and their justification | | | /8 | | | How well the example problem was described, including the extent and depth of information (including the data) about it that was accessed | | | /4
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It is energy enriched flavoured drink targeting Two Marketing Segments which are sporting segments and people “on the go” market segmets. In recent years the sports drink market had been dominated by popular brands Gatorade, and Lucozade with 45%, 35% respectively of the market share. However, Sniper hopes to initially capture 14% of the sports drink market at introduction.
The main feature of the product is that it is locally manufactured, suitable for our Caribbean people and main focus is taste. The product still maintains however most of the same important nutrients as competitors brand with added flavor.

Table 1
Projected market share for the first year

Market Analysis
Market Situation
The

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