Marketing Plan

3472 words 14 pages
Company G
3-Year Marketing Plan
Assessment Code: MKT1
Student Name: Richard Shields
Student ID: 000092502
Date: 4/30/2009
Mentor Name: Rungrudee Suetorsak

Table of Contents

Introduction 3
Mission Statement 3
Market Objectives 3
Target Market 3
Product Objective 3
Price Objective 3
Place Objective 4
Promotion Objective 4
Competitive Situation Analysis 4
Consumer Product Classification 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 5
Strengths 5
Weaknesses 6
Opportunities 6
Threats 6
Marketing Strategies 6
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 8
Tactics and Action Plan 8
Product Action Plan 8
Price Action Plan 9
Place Action Plan 9
…show more content…
This is based on the above statistic. Additionally, the target market will expand to mainstream society, which would increase production by .08% of the total US population as of May 10, 2009 of 304,000,000.00. (http://www.census.gov/main/www/popclock.html
Company G will provide a rebate on the plug-n-play Voice Power On device when purchasing the upgrading to the Internal Verbal Microprocessor. We will continue following our trial period, refund policies and discounts state in the first year. With the addition of mainstream America, we will add to our target market by seeking out computer manufactures. With the incorporation of the microprocessor, we will be able to collaborate with these computer manufactures to provide these computers to those with disabilities market mutually. By working together, will increasing the value of the computer manufacture and Company G and profit.
Third year: Our target is 5% of the entire world market. This is due to the upgrade of the Internal Verbal Microprocessor. This upgrade has its own voice command software. Working with our established and new computer manufactures, will increase production and service by 50%. This will include the purchase of our software and support on partner link website. Company G has increased value and profits by tenfold while providing services to those with disabilities and to the entire world.
|Production cost|Expenses|Total sales|Profit|

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