Managing Marketing in Primark

2562 words 11 pages
Report Brief: Managing Marketing in Primark
By: Rivu Barua, Marketing Consultant, Primark

Table of Contents 1.0 Introduction 3 2.0 Marketing Environment Analysis of Primark 4 2.1 S.W.O.T Analysis 4 2.1.1 Strength and Weaknesses 4 2.1.2 Opportunities and threats 4 2.2 Macro environment 5 3.0 Market Segmentation and Marketing Mix 6 3.1 Market Segmentation 6 3.2 Marketing Mix 7 4.0 Conclusion and Recommendations 8 4.1 Conclusion 8 4.2 Recommendations 8

1.0 Introduction

In today’s world marketing can be define in many ways. It has been changed in way of its market but definition rarely states the same. Marketing can also be defined as the process of creating value for customers in order to building
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* Primark’s competitors are much more lively and aggregate in unique clothes. Some of the competitors such as H&M, Uniqlo, Zara, etc used online advertisement and promotes offer in cheaper price which is threat for Primark.

2.2 Macro Environment (Pest Analysis)
Political Analysis
A political analysis has impact over the firm or organization if any different governmental initiatives take place. A policy can be diverting local priorities of the company, if government establish any policy. If the economy changes, government always acts in the changes of fiscal or monetary policy. Government also holds the act of regulations which should be a part of business cycle. The health and safety act, sex discrimination act, disability discrimination act, data protection act, sales protection acts, consumers’ protection act and so on are the several examples act that the organization needed for compliance. In order a company should react on their impact of an increase or decrease in taxation.
Economic Analysis
Economic analysis can create impact or bring change and different economic trends can appear which creates risk in an organization. A strategic decision is assumed in uncertainty level. An increase/ decrease rate of interest can be analysis and its impact on business may appear in the terms of recession. The issues are often involved the monetary and fiscal policy. This measure is the strength of the policy to support the business cycle. Primark is also


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