Management Information Systems

5692 words 23 pages
Management Information Systems

MANAGING THE DIGITAL FIRM

Chapter 1 Managing the Digital Firm

Kenneth C. Laudon

Jane P. Laudon

9th edition

PEARSON

Prentice Hall

2006

www.prenhall.com/laudon

Chapter 1 Managing the Digital Firm

Objectives:
After reading this chapter, you will be able to: 1. Explain why information systems are so important today for business and management. 2. Evaluate the role of information systems in today’s competitive business environment. 3. Assess the impact of the Internet and Internet technology on business and government. 4. Define an information system from both a technical and business perspective and distinguish between computer literacy and information systems
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It's not enough for you to know how to pound a keyboard or click a mouse. It's not even enough for you to know how to surf the Web or send e-mail. Every employee, including you, must know how to take advantage of information systems to improve your organization and to leverage the available information into a competitive advantage for your company.
The article "IT Doesn't Matter" by Nicholas Carr cited in the text certainly touched off a vigorous discussion as you can see on his Web site [http://www.nicholasgcarr.com/articles/matter.html#readings]. We strongly encourage you to access the site, digest the various viewpoints, and draw your own conclusions after studying the material in this text.

Why IT Now? Digital Convergence and the Changing Business Environment
The Internet and Technology Convergence
Even though the Internet as a whole has existed since 1969, the World Wide Web didn't exist until around 1993-1994. That's fewer than 10 years ago. Now you can't pick up a magazine or a newspaper, turn on the television or radio, even drive by a billboard, without some kind of reference to "dot-com." Businesses are rushing to the Internet in an effort to keep up with the competition or to create whole new businesses. Now organizations struggle with such issues as how to design and develop a Web site or how to determine a fair e-mail policy for employees.

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