Kingfisher: United Breweries Group

6000 words 24 pages
A Project on Marketing Strategy adopted by UBL for Kingfisher Beer

A Project on Marketing Strategy adopted by UBL for Kingfisher Beer

CONTENTS

1.

Executive Summary

2.

History, Contents, Classification and Types of Beer and its Making

3.

Board of Directors

4.

Company Profile – History, Mission, Timelines, Organisation
Structure, Achievements

5.

Code of Conduct

6.

Investors

7.

Beer Trivia and Hangovers

8.

Marketing Mix of Kingfisher – Product, Price, Promotion and Place

9.

Findings and Conclusions

10.

Problems and Suggestions

11.

Bibliography

12.

Annexures

A Project on Marketing Strategy adopted by UBL for Kingfisher Beer

DECLARATION

I, the undersigned, Mr. Ashwinkumar Raveendran, student of
S.Y.B.B.A. from
…show more content…
principal brewing

material

that

provides

carbohydrates.

Carbohydrates are the source of raw material for alcohol and nitrogen compounds which contribute to Beer's flavour.
The processes of malting barley used for brewing purposes are Steeping,
Germination and Kilning.
Hops are significant as they contain the bitter compounds (Humulones), which give Beer the characteristic bitter taste.
Certain preservatives help this natural process. Even the alcohol in Beer evolves naturally from the starch and sugars in the raw ingredients! And the stable that brings the best out of Beer - UB chooses ingredients and the skill of master craftsmen that assures the quality.
And this is process that goes into making Kingfisher
Beer. The product called Wort is separated from the used grain and poured into fermentation tanks where yeast is added.
After fermentation is completed, Beer is filtered and transferred in to separate tanks - called lager tanks, for maturation. And that's when the Beer is ready to be bottled and served. So what are you waiting for? Pick up Kingfisher Beer…and ENJOY!

A Project on Marketing Strategy adopted by UBL for Kingfisher Beer

A Project on Marketing Strategy adopted by UBL for Kingfisher Beer

It all began with 5 breweries in South India. The oldest of which, Castle Breweries, dated back to 1857. United
Dr. Vijay Mallya
Breweries, as these breweries were named in 1915 has
Chairman
come a very long

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