Howard Schultz - A Leader?

967 words 4 pages
Show More
STARBUCKS
Howard Schultz

We examined various leaders throughout the course of history. In each session, we saw how certain leaders exercised specific traits of leadership. Transferring these learnings to the case of Howard Schultz and STARBUCKS, one can see that it is exactly because of Schultz’ comprehensive leadership capabilities, that he was able to lead the successful turn-around of the organization in 2008. Through the following detailed analysis, we’ll highlight critical instances when Schultz employed the ten pillars focused on during class.

Exploration and Discovery.
The idea for STARBUCKS came as a result of a personal trip Schultz took to northern Italy. While there he …show more content…

I was chairman and I am culpable.”

Innovation and Adaptation.
Not many people would disagree with the statement that Howard Schultz was a great innovator. Innovation through creation, as well as innovation through adaptation. “Not innovation for innovation’s sake, but innovation that is relevant, usable and core to the culture.” This included an expanded product line as well as product mix. The option was not just a hot cup of coffee – flavoring, ice, whipped cream could all be added to create a personalized drink. Moreover, STARBUCKS started selling coffee beans in supermarkets, coffee equipment and even food. As the company expanded overseas, it did not try to force a standard template on new markets. Instead, Schultz recognized the importance of adapting to local cultures and tastes and developing products and design accordingly. This approach was specifically successful in China.

Action.
Howard Schultz’s action style is that of an alchemist. He successfully led an organizational-wide reinvention of the company, the brand and its people. Schultz went on to define the equity of the brand as, “whether or not the customer feels valued, appreciated and respected.” The current environment at STARBUCKS did not embody such a sentiment.

Strategy.
No matter the situation, Howard Schultz was always prepared with a strategy. The main tactic of STARBUCKS was to

Related

  • Howard Schultz and Starbucks
    3782 words | 16 pages

    – Will Howard Schultz succeed in revitalizing the culture of coffee giant Starbucks? In this research paper I will do an analytical background on the coffee industry Starbucks and how Howard Schultz hopes to inspire the employees as well as customers. His primary vision and goal as a CEO of the biggest chain of coffee industries is to make people realise that buying a cup of coffee in Starbucks is a lifestyle experience, unlike any other café. This research paper will look at how Schultz will go….

    Show More
  • Starbucks Entry to China
    10674 words | 43 pages

    caused Schultz to leave the company in 1985 and start his own coffee-bar company named Il Giornale.10 Later that year, Schultz met up with Dave Olsen, who had run a successful coffee house in Seattle called Café Allegro. Café Allegro was a place where students and professors would hang out, studying philosophy or debating U.S foreign policy while drinking cappuccinos. Café Allegro was more the prototype of the European café tradition than the Italian stand-up espresso bars that Howard Schultz had seen….

    Show More
  • Organizatinal Commitment and Communication Paper
    959 words | 4 pages

    Organizational Commitment and Communication Starbucks is committed to displaying leadership, power, and motivation within its organization. Howard Schultz the owner of Starbucks has worked hard to develop a beneficial program that would draw top people who were eager to work for Starbucks while displaying an act of commitment to excellence. This analysis will explain how different leadership styles would affect group communication in your chosen organization; analyze the different sources….

    Show More
  • Starbucks Case Study
    1847 words | 8 pages

    Starbucks case study 1- I think the most important management skills for Schultz to have are the conceptual skills. Since Schultz is the chairman of Starbucks, which means he is the top manager of the company, the conceptual skills are the most important for him to have. Mostly because conceptual skills help him see the organization as a whole. It helps the manager understand the relationship among the various subunits, and visualize how the organization fits into its broader environment. In fact….

    Show More
  • Starbucks Organizational Analysis
    10746 words | 43 pages

    marketing strategies are. We can know why Starbuck is a successful coffee cooperation’s leader in the world. In addition, their business strategies can be a reference to new business owners in order to develop their market share in the beginning of their business. Starbucks as a Private Company (1987–92) The new Starbucks had a total of nine stores in the beginning of period. The business plan was that Schultz wanted to present to their investors which was called for the new coffee company and….

    Show More
  • Starbucks Case Study
    11272 words | 46 pages

    27 28 B) Starbucks: Past B.1) Early days - The original coffee shop: cofounders’ philosophy - Howard Schultz enters the picture - Collecting ideas - Expanding the vision and building the concept - Howard Schultz’s Il Giornale venture B.2) Shifting gears - A shift in the company profile:….

    Show More
  • Starbucks Analysis
    7701 words | 31 pages

    2013 GROUP 6 2013 GROUP 6 STRATEGIC MANAGEMENT STRATEGIC MANAGEMENT TROY UNIVERSITY TROY UNIVERSITY STARBUCK CASE ANALYSIS STARBUCK CASE ANALYSIS Instructor: Min Carter, Ph.D. Instructor: Min Carter, Ph.D. LY NGOC HUY TRAN QUOC HUY HOANG VAN VINH TON KHANH PHUONG VU NGUYEN TRAM ANH LY NGOC HUY TRAN QUOC HUY HOANG VAN VINH TON KHANH PHUONG VU NGUYEN TRAM ANH Saigon, May 20, 2013 Saigon, May 20, 2013 TABLE OF CONTENTS I. INTRODUCTION 1 II. ANALYSIS FIRM’S CURRENT SITUATON 1….

    Show More
  • Costa Coffee vs Starbucks -Marketing
    2650 words | 11 pages

    How Costa Coffee would benefit and create additional value for their coffee store clients by using elements of Starbucks marketing strategy? Contents Introduction 3 Coffee Market in the UK 3 Market Leading Coffee Shops in the UK 4 Costa Coffee 4 Identifying competition 6 Starbucks 6 Conclusions 8 Recommendations 9 References 11 Appendix 1….

    Show More
  • A Resource Based Analysis of Starbucks
    2946 words | 12 pages

    A Resource Based Analysis of Starbucks The current economic situation has required that organizations rethink the way that they do business. With people losing jobs and salaries being cut, people are spending money on essentials and opting less and less to spend on the extras. Groceries, rent, housing, transportation, education are of value while grooming, meals out, movies and cups of coffee or considered frivolous expenses. One organization that banks on Americans need to feed their self focused….

    Show More
  • Starbucks Market Conditions – Present and Future
    5376 words | 22 pages

    Starbucks Market Conditions – Present and Future Starbucks is a multinational coffee and coffee house chain company founded in 1971 and based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 15,011 stores in 42 countries. Starbucks sells drip brewed coffee, espresso-based hot drinks, snacks and items such as mugs, and of course their well renowned coffee beans. This analysis will provide an overview of Starbucks and its industry; examine the current market….

    Show More

Popular Essays