How Is P&G Using Collaboration Systems

1730 words 7 pages
Collaboration and Innovation at Procter & Gamble Case Study Questions

1 What is Procter & Gamble’s business strategy and business model? How do these relate to collaboration and innovation within this company? 2 How is P&G using collaboration systems? Describe each of the systems and technologies, what processes were carried out previously, and discussing the benefits of each. 3 Why were some collaborative technologies slow to catch on at P&G? What management efforts are required to reduce the effects of resistance to change such as these? 4 Compare telepresence to video conferencing. Why is telepresence such a useful collaborative tool for a company like P&G?
Collaboration and Innovation at
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P&G was determined to implement more efficient and collaborative methods of communication to supplant some of these outdated processes.
To that end, P&G launched a total overhaul of its collaboration systems, led by a suite of Microsoft products. The services provided include unified communications (which integrates services for voice transmission, data transmission, instant messaging, email and electronic conferencing), Microsoft Live Communications Server functionality, Web conferencing with Live Meeting, and content management with SharePoint. According to P&G, over 80,000 employees use instant messaging and 20,000 use Microsoft Outlook which provides tools for email, calendaring, task management, contact management, note taking and Web browsing. Outlook works with Microsoft Office SharePoint Server to support multiple users with shared mailboxes and calendars, SharPoint lists and meeting schedules.
The presence of these tools suggests more collaborative approaches are taking hold. Researchers use the tools to share the data they’ve collected on various brands; marketers can more effectively access the data they need to create more highly targeted ad campaigns; and managers are more easily able to find the people and the data they need to make critical business decisions.
Companies like P&G are finding that one vendor simply isn’t enough to satisfy their diverse needs. That introduces a


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