How Does the Language Used by Lord Sugar and the Apprentice Contestants Reflect on Their Role in the Boardroom?
The language used by Lord Sugar and the Apprentice contestants reflects on their role in the boardroom in a variety of ways; Lord Sugar’s language portrays him as being totally in charge and the vocabulary used by the candidates shows their anxiety. The body language they display also helps to reinforce their roles.
Lord Sugar is obviously in control of the entire boardroom, he shows this through his choice of spoken language and body language; by saying “can I clarify one thing”. This reminds the candidates of Lord Sugar’s powerful position and where the future employee will stand with him; this also provides a challenge …show more content…
Karen Brady and Nick Hewer are portrayed as Lord Sugar’s support team; they step in whenever Lord Sugar does pick something up. “But that’s the point isn’t it” later on she then proceeds to say “but is it your name yes or no Jim?” Nick says “The vet said universal dog food it’s against everything we believe in”. They are Lord Sugar’s support team because they pick up on anything Lord Sugar has not said. This then helps to interrogate the contestants even move because Nick and Karen don’t say much, however they are