Assignment # 1
1. Describe the three customer types mentioned in the video. What is each customer type looking for when they shop at Goodwill? What is most important to each customer type?
The video mentioned 3 specific clientele for Goodwill Industries. The fashion shoppers, the bargain hunters, and the resellers.
The Fashion Shoppers are most likely the frequent customers of Goodwill boutiques. Goodwill boutiques sells high end products with lower prices. These shoppers are what the Goodwill merchandisers are targeting when it comes to selling their trendier merchandise. These shoppers are the early adopters of trends and they put more value on style rather than the savings …show more content…
4. What environmental trend(s) does the video discuss that significantly impacts Goodwill’s performance? What two “metrics” are affected and why does this affect how Goodwill markets its retail goods?
The video talks in detail about the challenge of depending on customer situations and economic changes. The success of their whole operation rests on the ever changing economic times; specifically influencing consumer purchasing habits. When the economy goes through a slight recession, it drives customers to the stores. Less money to spend means, budgeting and bargain hunting for consumers, which happens to be the forte of Goodwill stores. However, if the economy keeps turning bad, the company gets fewer donations. Fewer donations leads to fewer products to sell and fewer movement in the supply line. Some of their stores rely on the constant product cycles to reach their target demographic. Without donations, the