3117 words 13 pages

To Lianf Zhaoxian, CEO of Galanz Enterprises Group Co. Ltd.

This report evaluates past and present perfomance of Galanz with its strategies and gives insights as to what decisions should be made to make the company more successful in future.

Since 1991 Galanz has evolved and become a dominant player in the global manufacturing market for microvawe ovens. The company has understood its strategic strength and used its resources as its strategy. Galanz has used its cheap land and cheap labour to get to where it is now, its dominant position in China and Globally. The technology has played a crucial role in company development too. Four years after its incorporation Galanz has established Research Institute of Household
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Quality after Quantity |
|Flexibility |4 |They had separate production lines for each of the parts required. So there was|
| | |no need for flexibility of Machine systems. Flexibility would have been used |
| | |minimally during Machine system failures |
|Delivery |1 |The Machine System needs to Deliver the Quantity as dictated by their forecast.|
| | |This is of PRIME importance for a Machine System. Towards 2003,Galanz was |
| | |operating 24 production lines for the Microwave business alone |
|Service |3 |These Machines Run 24/7,365 Days a year. Should there be a breakdown, service |
| | |for these machines were sourced by Galanz when this happened |
|Innovation |6 |Innovation was LEAST Important. They borrowed machine and technology thro FREE |