Ethics in Red Bull

1170 words 5 pages
Ethics in Red-Bull Name:
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Ethics in Red Bull


Red Bull is an energy drink that is produced by the company known, as Red Bull GmbH. Red Bull is the world leading energy drink. It sells more than 4, 000, 000, 000 cans all over the world. Red Bull drink incorporates ingredients like; caffeine, glucuronolactone, sucrose, B-group vitamins, glucose, and taurine. Besides, Red Bull drink is packed in aluminum cans. The company goes by the slogan “Red Bull gives you wings to fly.” The above statement instigates questions regarding the above product. For instance, many at times Red Bull has been mistaken for an alcoholic drink. It contains caffeine elements which medics believe that it has some
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The above-discussed aspects depict the status that the manufactures of Red Bull desire to achieve. Clearly, it gives an insight towards environment consciousness.

Ethical Responsibility

Ethical responsibility entails the duty that one or the entire organization plays in ethical matters of the business. The above concern undertakes a critical role in the ethics of the business. It works to ensure that every individual in the organization undertakes his role to foresee attainment of the business ethics (Rendtorff, 2009). For instance, in the Red Bull GmbH every individual has his own critical role. The finance department undertakes an imperative role. It plans, budgets, allocates, and distributes finances towards attainment of the above ethical issues. Hence, this ensures that the projects run throughout the life span of the business.

Similarly, the logistics and supply department play a critical role. The above department institutes the manner in which the waste products will be collected. Precisely, it designs a reverse logistics that works to see collection of the waste products, as well as, the means of transporting the waste cans to the recycling unit.

The human resource department also undertakes a fundamental role. The human resource determines the production processes. They monitor the systems of production to ensure that the product upholds high quality.


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