Ethical and Social Concerns in Global Business

2670 words 11 pages




QUESTION: Critically examine the ethical and social concerns in global business and their relevance in the Kenyan economic situation.


Ethics are defined as the process of distinguishing the right and good from the wrong and bad and they call for a moral responsibility to pursue the good and right. Business ethics are concerned with the good or right and the bad or wrong behavior in the business organization context. Social responsibility on the other hand goes hand in hand with business ethics. It advocates that a business should act more responsibly beyond the pure profit or economic motive. The expectations of both ethical conduct and socially responsible conduct can vary in cultures of
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This includes hardware materials, home appliances and the recently noted turnover of mobile phones which hardly last for a month. This has shaken the Kenya’s ‘Jua kali’ sector which employs a considerable number of youths. 7) Human trafficking; this is the illegal movement of human beings where they are subjected to prostitution and hard labour. The practice is illegal because free will of the victims is usually not obtained. Most of the victims are women and children. Although appropriate laws have been formed to curb the vice, in which 117 countries and 136 parties signed the treaty in 2003, there have still been mentioned cases of child trafficking even in Kenya.


Ethics is an important ingredient in global business. Firms which desire to compete successfully in international marketing should without fail, obey the legal and ethical rules and regulations. Behaving in an ethically and socially responsible way should be a hallmark of every marketer, domestic or international. A little sensibility is required for most of us to know the socially responsible or ethically correct response to questions of breaking the law, destroying the environment, denying others their rights taking unfair advantage or acting in a manner that is likely


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