Environmental and Consumer Influences Analysis

1250 words 5 pages
Environmental and Consumer Influences Analysis

Brock Q. Griffin

PSY/322

September 04, 2013
Jeremy Pope

Environmental and Consumer Influences Analysis

People should not be locked into the use of one or two categories of products, therefore companies have to expand their brands to fit into the lives of consumers. People are unique and so are the preferences of their needs and wants. A basic product such as laundry detergent that so many consumers use on a continuing basis can be affected solely by the consumer. There are many factors that influence consumer purchases, psychological and social being the main facts. Everything from motives, perception and attitudes contribute to the influence consumer behavior
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Being with his peers can create a different reason for purchasing detergent. If a particular brand is still testing on animals or still using harmful chemicals for the environment, the consumer through social understanding might make a different choice in the detergent they use. Price perception plays a part in the choice also. Consumers want to know that there hard earned money is being spent on fair and reasonable products. Marketers take this into effect when advertising. A consumer’s attitude toward something that might be overpriced and did not work will not be apt to make the same purchase again. This experience affects expectations, and interest. When conversation comes up as to what detergent you use a negative experience will result in notifying shoes within their social group as to why not to use product so and so. I know it seems far fetch that the younger generation sits around and talks about laundry detergent. However in the middle class families do talk about things like this. This external factor affects consumer behavior in many ways, considering that America is actively changing. Society has undergone a constant change in response to the development of new technology. Laundry detergent has changed its formula to meet the needs of a socially environmentally aware society, and so has new washing machines.
Ecological
The ecological factors that affect consumer behavior are

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